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Transmedia podcast featuring Zoetrap ARG on Workbook Project

This podcast features some great discussion, analysis and constructive criticism of the Zoetrap ARG I co-created and took to the StoryWorld Conference + Expo in San Francisco, Halloween 2011.

If you want to skip to the Zoetrap bit, it’s 16.45 mins. Really pleased to get such positive feedback from respected transmedia experts. A detailed case study, featuring metrics and gory behind-the-scenes details and analysis of what worked and what didn’t, is coming soon from me (it’s quite a monster to compile!) Tara Lee Davies is also currently editing a documentary which will be a great insight into the world of Zoetrap.


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hello@hannah-wood.com

I run a storytelling and narrative design company called Story Juice and am a writer, journalist, producer and researcher interested in experimenting with the way people experience stories. Story Juice has worked across multiple platforms including print, online, mobile, visual, audio, game and performance. Contact me to discuss ideas or commission work.

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