This podcast features some great discussion, analysis and constructive criticism of the Zoetrap ARG I co-created and took to the StoryWorld Conference + Expo in San Francisco, Halloween 2011.

If you want to skip to the Zoetrap bit, it’s 16.45 mins. Really pleased to get such positive feedback from respected transmedia experts. A detailed case study, featuring metrics and gory behind-the-scenes details and analysis of what worked and what didn’t, is coming soon from me (it’s quite a monster to compile!) Tara Lee Davies is also currently editing a documentary which will be a great insight into the world of Zoetrap.